Alfa Romeo Racing Days

  • Test drives module
  • Event module
  • Race tracks module
  • Campaigns module
  • Mailing

In the course of this campaign, the entire Austrian Alfa Romeo dealer network was integrated. By digitally mapping the customer journey, customers could be brought directly to the retailer in this way. From campaign-related test drives online booking, to digital handling. The entire handling of the test drives was implemented using the Butler app.