Operating system for vehicle experiences
Every vehicle, every market, one system.
Test drive booking and vehicle management for manufacturers, importers, dealer groups and dealerships: test drives, events, fleets and lead campaigns from a single place, across every country, under your own brand.
In operation since 2017
1 million+ bookings handled
25+ countries
From €99 to start
Trusted on the forecourt
Live view, example data
Every vehicle, every lead, one board.
Built for head office. Loved at the dealership.
- Central campaigns at every dealer
- Press and event fleets dispatched centrally
- Leads routed by your rules
- Live in 1 to 5 working days
- Fewer no-shows, no paper
- Share vehicles across locations
One system. Four levels. Each with its own reason to use it.
The manufacturer sets the rules once. Importers, dealer groups and every single location work inside them. Each level sees the leads of everything below it, and every location sees its own.
Manufacturer
Control and overview
- Brand, vehicles and rules set once for the whole network
- Central campaigns that run at every dealer
- Sees every lead in the network, across countries
Importer
Steer the national network
- Add country rules, languages and consents
- Dispatch press and event fleets centrally
- Sees all leads in its country, routes them to the right dealer
Dealer group
Many locations, one system
- Share vehicles between locations
- Sees the leads of all its locations
- One contract and one system for every brand
Dealer location
Less admin, more sales
- Events in minutes, no design work
- Sees its own leads, nothing from other dealers
- No paper: licence, signature and condition report digital
Three pillars on one foundation.
Buy one pillar or all three. The foundation is the same either way, and it is what single-purpose tools cannot give you: one brand, one data set, one CRM connection for the whole network.
Experiences
Everything a customer can book: a test drive, an event, a seat on a paid driving day.
- Test drives
- Events
- Event Wizard
- Ticketing
Leads and campaigns
Leads that start without a vehicle: forms across the network and central campaigns.
- Lead Generation Suite
- Campaigns
- Participant mailings
Vehicles and fleet
The cars and bikes behind every experience, dispatched and documented.
- Fleet management
- Dispatch
- Condition reports
- Rental and subscription
- Manufacturer brand for every dealer
- White label and multi-tenant
- CRM integration with lead rules
- Booking mails and reminders
- Reporting
- iPad app with offline mode
8 independent modules
Modules
Start where you need it most. Most manufacturers begin with lead forms or the Event Wizard and add test drives and fleet as the network grows into it.
Test drives that actually happen.
Customers book online, the dealer checks licence and signature on a tablet, and automatic mails make sure people turn up. From €99 per location and month.
- Online booking with real vehicle availability
- Licence, signature and consent digital
- Confirmation and reminder mails
Your dealers run events. You keep the brand.
Branding and current vehicles are set once by the manufacturer. Every dealer can then create an event in minutes, on brand and within your guidelines. From €99 per event.
- Corporate design locked for every dealer
- Current model line-up maintained centrally
- Every registration routed to the CRM
Demo tours and roadshows, run from one place.
For the big formats head office or importers run: multi-day tours, test ride days with many vehicles, events where the signal disappears.
- Multi-stop tours with vehicles per stop
- Offline check-in on site
- Leads per stop
Single events
Where it allstarts.
Roadshows, test ride days, dealer days and press fleets. Set up registration, slots and vehicles once, then run the day from a tablet on site.
- Booking pages in your brand
- Check-in, no-shows and walk-ins handled on site
For importers and head office running their own formats
Multiple events and OEMs
Built infive steps.
With the Event Wizard every dealer in the network sets up an event the same way, in the manufacturer's brand.
- Brand and vehicles set centrally
- Dealer picks a format
- Date, place and slots
- Vehicles from the current line-up
- Publish, leads go to the CRM
For manufacturers with a dealer network, from €99 per event
One form, the whole network.
Lead forms for the entire manufacturer network or a single event, also where no test drive is involved: brochure requests, raffles, trade fairs.
- Forms per network, country or event
- Country-specific fields and consents
- Every entry routed to the right dealer
Campaigns from the centre.
Launch a campaign once with landing pages and it runs at every participating dealer, in your brand.
- Central campaigns across the network
- Landing pages in corporate design
- Results per dealer and per campaign
Paid driving events, sold and run in one flow.
Sell seats for track days, test ride fairs and driving experiences, write to every participant, and run the day with the same platform.
- Ticket types, prices and limits
- Fully custom mails to participants
- Every buyer becomes a lead
Every vehicle accounted for.
Demo, press and event fleets in one plan, with a condition report at every handover and return.
- Dispatch board across locations
- Every damage linked to a trip and a driver
- Workshop and transport planned in
Rent out the vehicles you already run.
Rental and subscription from the same vehicles that serve test drives and events, without double bookings.
- Rental and subscription contracts
- No conflicts with test drives or events
- Same check-in and condition reports
Start small. Roll out big.
Every module runs on its own. You pay for what you use, and the platform grows with your network.
From first contact to your CRM.
A spreadsheet export is where most tools stop. Here every lead arrives where your sales team already works, and can be enriched with the customer's feedback after the test drive.
Contact
A customer books a test drive, registers for an event, fills in a form or buys a ticket.
Your rules apply
The rules you set decide which dealer gets the lead and what it carries with it.
Into your CRM
The lead lands in the CRM your team already uses, ready to follow up.
Optional: feedback
With the feedback module as an upgrade, the customer rates the experience after the test drive and the record is enriched with it.
On site, even without signal.
Race tracks, off-road courses and lake shores rarely have coverage. Our iPad app is built for event days: it keeps taking bookings and leads offline and syncs everything once the connection is back.
- Optimised for iPad, also runs on iPhone
- Offline mode for bookings and lead forms
- Lead forms in 15 languages, switchable on site
- Sync log shows every lead that reached the system
Built from real test drives, not from a whiteboard.
We have run the platform since 2017. No-shows, last-minute rebookings, missing licences, a vehicle that breaks down on event day: we have seen it at scale, and the product handles it.
Made for brands that sell through dealers.
Motorcycle
Test ride days, demo tours and track events with bikes moving between dealers.
Harley-Davidson, Ducati, Triumph, BMW Motorrad, LiveWire
Powersports
Off-road experiences and water demos, often far from the nearest mobile signal.
Can-Am, Sea-Doo
Automotive
Test drives at the dealership, launch events and press fleets for new models.
Volvo, INEOS
Mobility and rental
Rental and subscription from the same fleet that serves test drives.
Rental and subscription module
Frequently asked questions
What is Testdrive Butler?
Testdrive Butler is a platform for test drives, events, lead generation and vehicle management. Manufacturers, importers and dealers use it to run test drives and driving events across their network, in their own brand, with every lead going into their CRM. It is developed and run by Butler Solutions GmbH in Austria.
Who uses Testdrive Butler?
Manufacturers and importers that equip their dealer network with one booking process, dealer groups with several locations, and single dealerships. It is used for cars, motorcycles, powersports and other vehicles, in more than 25 countries.
What does Testdrive Butler cost?
Test drive booking starts at €99 per location and month plus setup. The Event Wizard starts at €99 per event. For manufacturer and importer networks there is no list price: the price depends on the number of dealers, modules and level of customisation.
How quickly can a dealer go live?
Usually within 1 to 5 working days, depending on customisation. Many dealers are live in under 48 hours, using a ready-made embed code or the API.
Where is the data stored?
On servers in Austria and Germany, within the EU, processed in line with the GDPR. Butler Solutions acts as data processor and provides a data processing agreement.
See your network on one board
We set up a demo with your brand, your vehicles and your dealer structure, so you see exactly how it would run for you.
Usually answered within one working day