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One platform from manufacturer to dealer.

Three pillars your teams use every day, on a foundation that keeps the whole network in one brand and one data set.

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Built
Since 2017, one code base
Model
White label, multi-tenant
Scale
Single location to international rollout
Data
One lead base, connected to your CRM
The operating system for vehicle experiencesOne platform from manufacturer to dealer

Experiences

Test drives, events, roadshows and paid driving days.

  • Test drives
  • Events
  • Event Wizard
  • Ticketing

Leads and campaigns

Forms and campaigns that create leads without a vehicle.

  • Lead Generation Suite
  • Campaigns
  • Participant mailings

Vehicles and fleet

The vehicles behind every experience.

  • Fleet management
  • Dispatch
  • Condition reports
  • Rental and subscription
Foundation: network and data
  • Manufacturer brand for every dealer
  • White label and multi-tenant
  • CRM integration with lead rules
  • Booking mails and reminders
  • Reporting
  • iPad app with offline mode

Why one platform instead of three tools.

An event tool, a form builder and a fleet spreadsheet each solve one day. Together they give you three data silos and three ways your brand can drift at the dealer. One vehicle can be a test drive on Monday, an event car on Wednesday and a rental at the weekend. Only one system can know that.

Two systems, working as one.

The core handles leads, bookings and vehicles. A second system handles payment and mailings to participants. They share data in both directions, so a ticket buyer is also a lead and a participant on the day.

Testdrive Butler core

Leads, experiences and vehicles.

Test drivesBooking, licence, signature
Events and Event WizardCentral and dealer events
Lead Generation SuiteNetwork-wide forms
CampaignsCentral, at every dealer
Fleet and dispatchCondition reports, rental
Booking mailsConfirmations and reminders

Contacts

Payment and mailings.

TicketingPaid driving events
Participant mailingsFully custom mails
NewsletterTo your audience

CRM integration that understands leads.

Leads are imported and exported with rules, not dumped as files. Your sales team works where it always works, and the manufacturer still sees the whole picture.

  • Leads from test drives, events, forms and tickets in one flow
  • Rules decide which dealer receives which lead
  • Optionally, the feedback module enriches the lead after the test drive
  • Consents captured at booking travel with the lead
Lead rulesExample
Event registration, GermanyAssign to nearest dealer by postcode
Active
Existing contact foundEnrich the record instead of creating a new one
Active
Brochure request, FranceSend to importer queue first
Draft
Status from CRMContacted, offer, sold
Syncing

Ready for an international rollout.

Negotiated once with the head office, rolled out country by country, run by local teams.

White label

Every page, form and mail in the manufacturer's corporate design.

Multi-tenant

Head office, importers, dealer groups and locations, each with their own rights.

iPad app

Built for event days, with an offline mode that syncs once the signal is back.

Data protection

Processing agreement, technical measures and an external data protection officer.

See your network on one board

We set up a demo with your brand, your vehicles and your dealer structure, so you see exactly how it would run for you.

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