The new FIAT TIPO. The test drive campaign carried out with the test drive butler.


The new Fiat Tipo promises style, design and personality as a sedan, as a 5-door, as an estate and as a 5-door cross version, without sacrificing functionality. It impresses with generous space, maximum comfort and state-of-the-art assistance systems. Its all-new engine options are extremely economical and environmentally friendly – led by the new FireFly Turbo engine with an insurance-friendly 100 hp.

The Fiat Tipo


The campaign was conceptualized, planned and implemented throughout Austria in cooperation with FCA Österreich GmbH. The Fiat Tipo Dealers were directly connected and equipped with the system. In addition to the national Landing page, each individual dealership with its own Landing Page so that targeted & regional advertising could also be used. The advertising measures were individually tailored to the region and the measures (Social media, online banners, Google Ads, etc.) and could thus be used in a targeted and effective manner.

Fiat Tipo campaign

  • Test drives module
  • Event module
  • Campaigns module
  • Mailing