LiveWire Germany – Central Test Drive & Vehicle Management with Probefahrtenbutler

LiveWire Germany has equipped the entire German dealer network with Probefahrtenbutler, thereby creating a unified, digital solution for test drive booking and vehicle management. The goal is to provide interested parties with easy access to test drives while offering dealers maximum transparency and planning security.

All LiveWire vehicles are centrally managed via Probefahrtenbutler. Dealers maintain their models, availabilities, operating hours, and blocking times directly in the system, keeping all information up to date at all times. These vehicle data form the basis for all booking channels.

Test drives can be booked via the LiveWire main website – model- or location-based – as well as directly via the dealer websites. Regardless of the entry point, every request accesses the central vehicle availability logic. This ensures that only actually available vehicles can be booked and overbookings are avoided.

For dealers, this means a significant simplification of processes: less manual coordination, clear planning of vehicle deployments, and full control over their own test drives. For customers, it creates a seamless, professional customer journey – from initial interest in the model to the test drive at the selected dealer.

Harley-Davidson Experience Tour – Test Rides & Digital Event Management with the Test Ride Butler

The Harley-Davidson Experience Tour is one of the most renowned test ride formats for motorcycle enthusiasts in Europe. At selected tour stops, dealer events, and major events, interested parties have the opportunity to test ride current Harley-Davidson models free of charge and experience the legendary Harley spirit live.

For the organization of these events, Harley-Davidson has relied for years on the Test Ride Butler as a central digital solution for participant registration, vehicle management, and event planning.

Digital Organization for Small and Large Harley Events

The Test Ride Butler is used not only at individual tour stops but also at Europe’s largest Harley-Davidson events. Events such as the European Bike Week at Faaker See have been successfully implemented with the Test Ride Butler for several years. Thousands of test rides, vehicles, and participants are digitally coordinated and efficiently managed.

Central Vehicle Management & Dealer Integration

Through the Test Ride Butler, all deployed motorcycles are centrally managed – regardless of whether they come from the dealer network, event fleets, or roadshow vehicles. Dealers and event teams use the system for planning test rides, managing time slots, and maintaining vehicle availabilities, ensuring that all information is up to date at all times.

Additionally, the Test Ride Butler is directly integrated into dealer websites. Interested parties can register online for test rides, while vehicle availability is automatically considered in the background. This ensures clear processes, avoids overbookings, and optimizes the customer journey from the first click to the on-site test ride.

Benefits for Participants, Dealers, and Organizers

• Digital Registration for Test Rides and Events
• Central Management of Large Vehicle Fleets
• Proven Use at Europe’s Largest Motorcycle Events
• Seamless Integration into Dealer Websites
• Efficient Planning, Transparent Processes, and High Data Quality

Whether local dealer events, international roadshows, or Europe’s largest motorcycle festivals – the Test Ride Butler is a proven solution for the professional organization of test rides and events. The successful implementation of the Harley-Davidson Experience Tour and the European Bike Week at Faaker See demonstrates how digital processes, strong brands, and emotional experiences perfectly interact.

Triumph Rides on Tour – Central Vehicle Availability & Digital Dealer Processes

The “Triumph Rides on Tour” combines the availability of all deployed vehicles nationwide in a central digital solution. Through the Test Ride Butler, all motorcycles from the entire German Triumph dealer network are bundled, managed, and coordinated for events and test rides.

All dealers are equipped with the Test Ride Butler and actively use it for vehicle management, test ride planning, and deployment control. This ensures dealers have their motorcycles in the system up-to-date, clearly arranged, and current at all times – including availability, time slots, and utilization. Changes can be centrally maintained and are immediately available for all relevant processes.

Additionally, the Test Ride Butler is directly integrated into every dealer website. Interested parties can register online for test rides or events, while central vehicle availability is considered in the background. This prevents double bookings, reduces manual coordination efforts, and ensures smooth operations in daily business.

The combination of central vehicle availability, nationwide dealer integration, and digital planning creates a seamless, professional customer journey – from online registration to the event and the test ride at the local dealer. Triumph, dealers, and customers all benefit equally from transparency, efficiency, and a high-quality brand experience.

Digital event, participant, and vehicle management for motorcycle events

At roadshows and showcase events such as the BMW Motorrad Roadshow, the focus is not only on the driving experience but also on the structured organization of participants and vehicles. Interested parties can register in advance via a central event page and view all relevant information about the event.

The Test Ride Butler supports organizers not only in digitally processing participant registration but also in efficiently managing vehicle allocation. Vehicles used can be assigned to individual events, time slots, or participant groups, enabling a smooth process on site.

Participants enter their data online and select suitable options, while organizers always maintain an overview of available motorcycles, operating times, and capacity utilization. This allows vehicles to be optimally scheduled, downtimes to be reduced, and test rides or presentations to be clearly coordinated.

The result is a professionally organized event in which participant management, vehicle logistics, and scheduling are combined in a digital solution – implemented efficiently, clearly, and in line with the brand.

Test Drive Butler in Use at Exclusive Water Sports Events and Community Rides

Exclusive water sports events, community rides, and brand experiences are gaining increasing importance – especially when they are perfectly organized and participants can enjoy a seamless experience. This is precisely where the Test Drive Butler comes into play. It supports organizers, brands, and partners in the professional organization, coordination, and participant management of action-packed events on the water.

Experience Community – Water Sports as a Brand Experience

At international water sports events, riders meet with their own watercraft to jointly explore extraordinary routes. The focus is not only on driving pleasure and nature experience, but also on community, exchange, and brand loyalty. Such events lead participants through popular coastal regions, reefs, and sandbanks, combining sporting activity with relaxed togetherness on the water.

Structure and Security Thanks to Digital Event Organization

For these experiences to run safely and organized, clear processes are needed:
Registration, check-in, participant overview, route information, legal notices, and communication processes. The Test Drive Butler is used to map out these exact points digitally and efficiently. Organizers maintain an overview at all times, while participants are transparently informed and optimally prepared.

The Test Drive Butler as a Central Platform

The Test Drive Butler acts as a central platform for planning and execution at such events. This includes, among other things:

• Digital registration and participant management
• Communication of important information before and during the event
• Support for on-site organizational processes
• Structured transfer of information on routes, meeting points, and safety aspects
• Optimization of the entire event workflow for organizers and partners

Especially for water-based outdoor events, where safety, timing, and coordination play a major role, the Test Drive Butler ensures professionalism and reliability.

Added Value for Participants and Organizers

Participants benefit from a smooth process, clear information, and a stress-free event experience. Organizers, in turn, save time, reduce sources of error, and can fully concentrate on the actual highlight: the shared riding experience and the community.

Conclusion: Digital Solutions for Modern Event Concepts

Whether it’s a community ride, season kick-off, or exclusive brand event – the Test Drive Butler shows how digital processes and personal experiences can perfectly interact. It is the ideal solution for anyone who wants to professionally organize water sports events while creating a high-quality experience for their participants.

CAN-AM International Lead Campaign

BRP is implementing an international lead campaign for the Can-Am brand. The campaign includes participation in various events, as well as the execution of events at dealer locations directly within the network. The campaign is conducted in multiple languages. In addition to using the Butler-Core Test Ride module, the internal form editor for lead capture and customized emails is also utilized. The goal of the campaign is to collect high-quality leads and to bring the Can-Am experience closer to customers as quickly and efficiently as possible.

Digital Event Registration with the Test Drive Butler

For exclusive brand and driving experiences, the Test Drive Butler provides a central platform for online registration and event organization. Participants can register in advance via a specially designed event page and access all relevant information about the experience – all of which naturally functions within the scope of large international event series and campaigns across numerous countries and languages.

The Test Drive Butler is used to collect participant data in a structured manner, manage registrations clearly, and simplify the organizational process for organizers. This ensures that events can be clearly planned, well-prepared, and professionally executed.

Participants register digitally, secure their spot, and receive important information even before the event. For organizers, this means less manual effort, greater clarity, and a reliable basis for on-site planning, safety, and execution.

Whether it’s a community ride, brand event, or guided driving experience – the Test Drive Butler helps to manage experiences efficiently and implement them with high quality, while all participants can focus on what matters most: the shared experience.