CAN-AM International Lead Campaign

BRP is implementing an international lead campaign for the Can-Am brand. The campaign includes participation in various events, as well as the execution of events at dealer locations directly within the network. The campaign is conducted in multiple languages. In addition to using the Butler-Core Test Ride module, the internal form editor for lead capture and customized emails is also utilized. The goal of the campaign is to collect high-quality leads and to bring the Can-Am experience closer to customers as quickly and efficiently as possible.

Digital Event Registration with the Test Drive Butler

For exclusive brand and driving experiences, the Test Drive Butler provides a central platform for online registration and event organization. Participants can register in advance via a specially designed event page and access all relevant information about the experience – all of which naturally functions within the scope of large international event series and campaigns across numerous countries and languages.

The Test Drive Butler is used to collect participant data in a structured manner, manage registrations clearly, and simplify the organizational process for organizers. This ensures that events can be clearly planned, well-prepared, and professionally executed.

Participants register digitally, secure their spot, and receive important information even before the event. For organizers, this means less manual effort, greater clarity, and a reliable basis for on-site planning, safety, and execution.

Whether it’s a community ride, brand event, or guided driving experience – the Test Drive Butler helps to manage experiences efficiently and implement them with high quality, while all participants can focus on what matters most: the shared experience.