BMW Motorrad Events Landing Page

BMW Motorrad Events

Digital event, participant, and vehicle management for motorcycle events

At roadshows and showcase events such as the BMW Motorrad Roadshow, the focus is not only on the driving experience but also on the structured organization of participants and vehicles. Interested parties can register in advance via a central event page and view all relevant information about the event.

The Test Ride Butler supports organizers not only in digitally processing participant registration but also in efficiently managing vehicle allocation. Vehicles used can be assigned to individual events, time slots, or participant groups, enabling a smooth process on site.

Participants enter their data online and select suitable options, while organizers always maintain an overview of available motorcycles, operating times, and capacity utilization. This allows vehicles to be optimally scheduled, downtimes to be reduced, and test rides or presentations to be clearly coordinated.

The result is a professionally organized event in which participant management, vehicle logistics, and scheduling are combined in a digital solution – implemented efficiently, clearly, and in line with the brand.

BMW Motorrad Test Ride Campaign

  • Test drives module
  • Pre check-in for test drivers
  • Event module
  • Mailing
  • Lead capture